Every marketing campaign should begin with a plan. Sales letters are
no different. No plan and you may miss the mark of High Sales you are
aiming for. Set a roadmap that you can follow to explosive sales every
time with every ebook. Focus and aim your sales letter with these 8
preparation tips. Then get ready to sell more than you dreamed:
1. Write a list of frequently asked questions for your ebook.
You
want to make sure you pin point what your prospects and visitors are
looking for and then give it to them. Find out what their burning
questions are and then answer them in your sales copy and product.
Before you write the benefits of your products you need to know the
problems that audience face.
2. Develop a list to help your prospect visualize using your ebook.
Answer
the questions: "When will your prospect read your ebook?", "How will
they read it," "Why will they read it?" For example will they read it
on their desktop, laptop or will they print it out. Will they relax on
the couch and read your insightful tips. Perhaps they will print them
and read on the way to work or during lunch break?
3. Write down what your up sell offers or possibilities are.
This
is where a lot of small business professionals miss out. They fail to
create up sell offers. Create your up sell offers and opportunities
before you even write your sales letter so that they can be woven into
your back end pages and sales messages.
4. Write a list of Benefit Bullets.
What do they get will they experience upon purchasing this product, what will this product give them.
5. Make a list of bonus gifts.
Select
bonus gifts before you write the sales letter. This way you can include
the benefits in your sales message as a part of your product.
6. Develop your guarantee.
Think
about it? A lot of businesses shake in their shoes when it comes to
developing a guarantee. But think about it; most small businesses have
a built in guarantee. If someone ask for their money back, most small
business professionals will just give their money back. They don?t
haggle over whether they should or shouldn?t.
7. Gather your testimonials into one file.
If
you don?t have any yet for a new product, use famous quotes about your
field until you get some. Sprinkle throughout your copy.
8. Go look at your competitor?s sales page.
Examine
their FAQs (see if you missed any), what are their bonus gifts, what is
their guarantee, what is their up sell, if any? I made this step last
so you wouldn?t be tempted to just be a copy cat. But you can use your
competitor?s sales pitch as a measuring stick. How did you measure up?
Did you whiz past; leaving them in a cloud of dust? Or did you miss a
few things that you will now add after examining their pages?
Preparation
for your super sales maker will give you the competitive edge you have
been looking for. Put these steps into place before you even write your
sales letter and sell more. Enjoy the journey and life is made easier.
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Earma Brown, 9 book author, web developer and small business owner EBK:
eBook It! Ten Tips to Profit From Your Passion Helps small business
owners and writers who want to market effectively online! She also
mentors other writers and business professionals through her bi-monthly
ezine Passion to Profit With Ebooks & More Send any email to passiontoprofit@clickeasyebooks.com and receive monthly free ebook or visit her on the web at http://www.clickeasyebooks.com for more online marketing tips.
