Audio on your website is a Trend for 2006 as quoted by numerous
internet news sites, marketing sites, research sites and marketing
gurus. There are many things you should know about streaming audio on
your website. These tips can save you plenty of money on wasted
resources you don't need.
Tip One
You will profit from
using audio on your website! Already statistical studies are showing
that audio on your website: increases traffic, increases sales,
increases time spent on your site, and builds relationships with your
customers, which builds loyalty.
You build your business, your services, or products, your list and your profit margins!
Tip Two
You
can add a simple audio to your website with two pieces of equipment: a
computer and a microphone. You can use a headset microphone or desktop
type microphone that connects to your computer. Most people already
have a good headset so need no extra equipment.
For those that
need to purchase a microphone be sure to do your homework on that. The
cost will depend on the quality of audio you want to do and how much
audio you plan on streaming. If you are doing a lot of audio streaming
(as many small and large businesses are doing for training and
communication purposes) you'll then need more advanced equipment
(different type of microphone, mixers, and more).
Tip Three
You
can do it with free software that you can download over the internet.
Once again, don't pay for something you don't need. You can stream
audio or video over the internet with that free software. Find reliable
resources with well-known or name brand providers.
Tip Four
You
have to start somewhere with streaming media (audio and video) on your
website. So at least start with audio. It is simple and it's not
expensive to start with small audio streams on your site. Starting with
audio is a great way to introduce media. You can then look at adding
video when you feel a little more comfortable with it all.
Tip Five
Audio
is a phenomenal promotional tool so use it as such. Do an ad for your
website with an audio button and your picture, or your product picture
and your URL, and then use that for affiliates or JV partners to use on
their websites.
For example: If your website was on dog grooming
you could use an audio to introduce your site and tell how visitors can
come to your site to get free tips on grooming their dog, or teaching
dog obedience.
Tip Six
It was announced on the evening news
a few weeks ago that the internet is a potential 'den of thieves' if
you don't know who you are dealing with. Use audio to introduce who
your company or business is. People relate to real people! Let them
hear your voice. It doesn't matter what that voice sounds like, it's
your voice and you are a real person.
You can use it to introduce
yourself, your site, services, products, news and information. Let
people know if you are licensed, an expert, knowledgeable about what is
on your site, your background and more. Why they should trust you is
very important for any site.
Tip Seven
Use audio creatively
on your site! Have an email to send out; do that email in audio. Have
articles on your site; offer them in audio. Have a blog on your site;
do it in audio. People are busy and like to multi-task, and may rather
listen to your article while they do something else.
Have
products to sell, or an order page? Give directions in audio, and be
specific. Have some information to share? Offer it in audio. Get the
point? Anything you market or do on your site can have audio associated
with it. Test it yourself. Try the page with audio and then try it
without audio, and keep track of the difference. Testing is important
and will show you that audio increases time spent on site.
Anything
that brings in more traffic, keeps customers longer on site, with more
customer loyalty and is free to do is a no-brainer! Why wouldn't you do
it?
Copyright 2006 Cathy Linderman
Cathy
Linderman currently works with internet audio and video and her
business provides related resources, practical training and products
for all websites, whether personal or business. Cathy and her business
associate Komee, are known for their simple, practical easy-to-learn
techniques for using audio or video on websites.
Editor: Komee Carpenter
http://www.GlobalInternetBroadcasting.com
