Some
people say that advertising is everything! Regardless if you have a
product, a service, a hobby website or just want to share pictures of
your wedding, you have to advertise somehow to get the traffic to your
site or blog.
But not all traffic is equal. There are services that can help
you drive tons and tons of traffic to your site and it won't do you any
good at all because it's not targeted traffic.
Take for example all of the many different 'surf for traffic'
or 'traffic clicking' programs that are out there. If you have a
website that is about your hobby, say model airplanes, then what good
is this traffic really going to do you? Who's using these services?
Webmasters and marketers that want traffic on their own site.
So they most likely won't spend any more time on your page than is
required by the little timer these services use and then they are gone
again. Even if your site is about these traffic services (this is about
the only time you will see very much benefit from using such a tool)
you will still have to spend a ton of time just surfing and clicking
around to get a real benefit from these programs. Once marketers
realized this they switched gears. They started promoting all the
different programs to a lot of other marketers to get them in their
downlines, so they could get some traffic as a bonus. This became their
new focus. The problem is that everyone else did exactly the same
thing, so not a lot of people were surfing the internet anymore.
Bottom-line is this. You need targeted traffic. So here are
some tips on how you can generate exactly the traffic you need and
bring the visitors you want to your website without having to chase
after them.
1. Content
What is your website about? Do you just have a page with a lot of links and not much else?
If this is the case, think about adding some content to your
website that will be of value to any potential visitors. You could
write articles or find articles at one of the many directories that you
can reprint on your site.
2. Talk about your experiences in your subject matter.
You don't have to put up some kind of resume (although that can
work too), but rather try writing about what you are doing, as it
relates to your topic of choice. Let's look at the model airplanes
again briefly, you could talk or write about the latest plane type you
built, how the last time flying your plane went, what challenges you
run into or perhaps even post some pictures of your plane or of you
flying it.
3. Forums and bulletin boards.
You could add a forum or bulletin board to your website where
your visitors can interact with each other. There are a lot of free
services available out there that you can use to either remotely host a
forum for you, or even software you can install on your website's
server. To find some of these, just head over to your favorite search
engine and you will definitely find plenty to choose from.
And while you are visiting the search engine, why not run a
search for any bulletin boards and forums that are already out there
for your chosen topic? You could visit those and interact with the
visitors there and since many allow you to post a signature or a
profile, you could add a little line about your own site with a link
(just check the rules of the forum first so
you don't violate any of them).
4. Start a blog.
Blogs are very popular and search engines love them because they
provide constantly new and fresh content. Your blog would be a great
place to talk about what you are up to that day. So if you spent some
time today buying new parts for your plane you could write about where
you found them, how much they cost you, why you chose those parts,
anything really goes.
The really great part about this is that you can point links
from your blog back to your website, so when the search engine stops by
to grab and index your latest content, it will also stop by your
website and you will start seeing very targeted traffic heading your
way.
5. Write articles.
Writing articles isn't hard and can be a great source of fresh,
new traffic to your website. There are a lot of ezines on any topic out
there and there are also a lot of directories where you can share your
article.
Basically, what you do is write an article and then add a small
resource box that links back to your website (just like a signature)
and then let other ezine publishers know that you are allowing them to
print your article in their ezine. And many publishers go to the
article directories to find new content for their newsletter and even
their websites. And since there are
websites and ezine newsletters on any imaginable topic out
there, you can't lose. Write an article every couple of days and post
it in the directories (even one a week or every two weeks will start
getting you traffic). Very soon you will find new traffic coming from
search engines, newsletters and websites.
Best of all, these 5 simple tips will bring targeted traffic,
meaning the visitors are coming to you because they are interested in
what you wrote.
So there you have it. Whether you have a simple and basic Work
at Home Business or a significant Internet Marketing enterprise you can
benefit from these 5 easy and simple ways to advertise and drive
traffic to your website at absolutely no cost.
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About The Author
Stephen Wright is President & CEO of InternetMarketingUSA.com
Looking for Internet Marketing Ideas, Tips, and Solutions? Get
everything you need to make money online in "Dotcomology: The Science
of Making Money Online". Absolutely Free at: http://www.InternetMarketingUSA.com/dotcomology.html
NOTE: You have full permission to reprint this article within
your website or newsletter as long as you leave the article fully
intact and include the "About The Author" resource box. Thanks! :-)
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